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Shopping centres

A space crossed by many people has two needs at once: guiding them, and making the advertising surface it owns pay.

A shopping centre gallery with a row of lit digital totems
Helping people find a shop
An interactive totem lets someone search for a name and see where it is, instead of reading a fixed map.
Making advertising space pay
A screen surface can carry several advertisers in rotation, where a printed site carries one at a time.
Communicating outside and inside
IP65-rated outdoor totems stand in forecourts and at entrances; indoor ones run along the malls.
Managing many screens from one place
Remote management runs the whole installation without sending somebody screen by screen.

Frequently asked questions

LED wall or large-format display?

A display has a fixed diagonal: you choose from the available sizes. A LED wall is modular, so the surface is sized to the space rather than to a catalogue, and can take proportions no single panel offers.

The practical criterion is viewing distance. Close up you need a finer pixel pitch; from further away a wider pitch is enough and costs less. Below a certain surface area, a display remains the simpler choice.

Can screens be installed outdoors?

Yes, but not the same screens. Outdoor totems are IP65 rated against rain and dust, have a vandal-resistant structure and 3000 nits of brightness, which is what it takes to stay readable in full sun.

An indoor screen put out on the street survives neither the light nor the weather: that is the difference between an installation that lasts and one that fails in its first season.

Can several locations be managed at once?

Yes. From one place you publish the same content to every location, or different content to each.

It is the main reason a company with several shops moves to digital: a promotion starts everywhere at the same moment, with nothing to ship and nobody to ask to change a sign.

What happens after installation?

The installation stays looked after: support and management are part of the process, they do not end on handover day.

On the products that offer it there is also device status monitoring, which reports a fault instead of leaving the customer to notice. Across a distributed network that is the difference between knowing and not knowing that a screen is down.

Shopping centres | FB Digital Solutions