Outdoor totems
Free-standing totems rated IP65, with full-sunlight brightness and device status monitoring.
DOOH
Digital out-of-home: surfaces that have to take sunlight, rain and continuous operation, and that are sold to several advertisers.
- Staying readable in full sun
- Outdoor totems reach 3000 nits of brightness, the figure stated for use in direct light.
- Standing up to weather and tampering
- IP65 protection and a vandal-resistant structure are the characteristics stated for unattended installation.
- Running without interruption
- These are screens rated for operation 24 hours a day, seven days a week — not domestic sets left on too long.
- Knowing when an installation is down
- Device status monitoring reports the fault: across a distributed network that is the difference between noticing and not noticing.
Solutions for this sector
Battery-powered outdoor totems
A 43-inch totem running on a rechargeable battery: it goes where there is no socket and moves when needed.
Large-format displays and video walls
Diagonals from 70 to 86 inches with an 8 mm bezel, designed to be tiled into wall compositions.
Shop window displays, single and double sided
High-brightness screens built to stay readable behind glass. The double-sided version shows one content towards the street and another towards the interior.
Frequently asked questions
Can screens be installed outdoors?
Yes, but not the same screens. Outdoor totems are IP65 rated against rain and dust, have a vandal-resistant structure and 3000 nits of brightness, which is what it takes to stay readable in full sun.
An indoor screen put out on the street survives neither the light nor the weather: that is the difference between an installation that lasts and one that fails in its first season.
What happens after installation?
The installation stays looked after: support and management are part of the process, they do not end on handover day.
On the products that offer it there is also device status monitoring, which reports a fault instead of leaving the customer to notice. Across a distributed network that is the difference between knowing and not knowing that a screen is down.