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Retail and shops

The shop window is the first point of contact and changes several times a month. Screens updated remotely take printing out of the promotion cycle.

A shop interior at dusk, lit by a wall-mounted digital display
Being noticed by people walking past
A high-brightness window display stays readable through glass even with the sun facing it — the condition in which a printed poster disappears.
Changing promotions without reprinting
Content is updated remotely: a promotion starts when it should, in one shop or in all of them at once.
Showing the right price on the shelf
Stretched displays mount on the shelf edge and chain together, where a paper label would have to be replaced by hand one at a time.
Guiding people who are already inside
A totem at the entrance or at the end of an aisle puts the information where a person stops to decide.

Frequently asked questions

How do you choose the right technology for a space?

It depends on three things, all measured on site: how much light there is, from what distance the screen will be viewed, and how much room is available.

These are the three questions every project starts from. A screen that works perfectly in a waiting room can be unreadable in a sunlit shop window, and a surface sized to be seen from ten metres makes no sense above a counter.

What is the difference between a professional display and a television?

A domestic television is designed for a few hours a day. Professional displays are rated for continuous operation, 24 hours a day, seven days a week.

Brightness is also far higher, and so is control: content updates remotely and can be scheduled by time slot, which a television cannot do.

Who updates what appears on the screens?

Content is managed remotely, from a single place, without standing in front of the screen. It is organised into schedules and time slots, so the right message appears on its own when it should.

The company that owns the installation can do this, or FB Digital Solutions can: content management is one of the steps we cover.

Can several locations be managed at once?

Yes. From one place you publish the same content to every location, or different content to each.

It is the main reason a company with several shops moves to digital: a promotion starts everywhere at the same moment, with nothing to ship and nobody to ask to change a sign.

Do the contents have to be ready beforehand?

No. Producing the content is one of the steps we cover, alongside analysis, design, installation and support.

A screen switched on with nothing to show is a cost, not a tool: that is why content is not a separate service but part of the project.